How to create a Facebook business page

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You have created a stunning website but how do you promote your website? Now the challenge is to get people to your website. Here comes in promotion and today Facebook has become a great promotion tool connecting communities of same interest, likes and need. Facebook makes it easier to explore and interact with brands.

Here is a complete Guide on How to Create a Business Page on Facebook:

Steps 1: Sign up

Sign In to your Facebook account and in the top right corner click Create . You will see a screen asking you for category of page, choose Business or Brand . Next screen will ask you about your business name and business category like product, service, restaurant etc. Depending upon your selection a few more question need to be filled like Address, Phone Number, Business Timings etc.

Step 2: Add Pictures

Next you need to add your profile picture. The profile picture will accompany your business name in all searches. Choose a picture which can be identified with your brand or business easily. Facebook uses a square picture for profile picture which is cropped to a circle so you must make sure that all your details stay in the center. The recommended size for the profile picture is 180 x180 pixels.

The next screen will be to add a cover photo. Cover photos get the maximum attention so your choice of photos should be such that it captures the essence of your brand and able to convey your brand’s personality. The recommended size is 820 x 312 pixels or in that aspect ratio.

Your new business page is created but you still got some work to do before you can share it with the world You will be shown a few walk throughs to show you how to operate the page. After your page is created you will be able to add a video or gif too in the cover photo place

Step 3: Select a Username

Facebook username or Facebook page address is used to find your page on facebook. (example Facebook.com/yourbrandname). You can only use a unique name i.e. no one else should be using the same name. If your chosen name is not available then a different name with a little variation should be used.

To create a Facebook username click on the link Create Page @Username which is found under your brand name

Step 4: Complete Page info

You should add important page info like short description which informs visitors of a short precise and clear information about your business. The short description has to within 155 characters .

The fields are about your business’s phone number, address, business hours and map location. These information will help customers finding your business as per their need.

Next from the home page left menu click About. Here you can add a longer description, by clicking Our Story company overview, awards, founding date, products etc. Add more compelling information for people to LIke or Follow your page.

Step 5: Add your First Post

Before you start inviting people to like your Facebook page make sure you add some content of interest. You can make a post about your products or services or maybe some offers that you might be running. You could also share some relevant information from your industry or share a blog post. Make sure you add a #hashtag with topics and phrases that are searched as these help people find your post when they search. Hashtags turn topics and phrases into clickable links in your posts on your personal timeline or Page. To make a hashtag, write # (the number sign) along with a topic or phrase and add it to your post.

Post should be such that they offer value to visitors and incline them to keep coming back.

Now you are ready to engage the world with your page. Invite friends and family to like your page. Add your facebook page follow link to your website as well as other social media channels promotional materials and email signature. You could even ask your customers to add review about your business on facebook.

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